Tom Telford
About

I've built the agency, sold it and sat on the board.

I'm Tom Telford. I advise boards on growth and marketing, and I specialise in how AI search is changing the way customers find a business.

I started as an analyst at Deloitte in 2002, then moved into agency and digital operations. I founded the agency 3WhiteHats and built its culture. It was named a Campaign Best Place to Work in 2020 and was acquired by Clarity Global.

At Clarity Global I became Chief Digital Officer, leading its global work on generative engine optimisation (GEO) and AI search. I sit on the board of Clarity Global Group. Now I work independently, from rural Devon, across the UK.

For 10 years I was an RNLI helm and search and rescue commander at Falmouth, and I've sailed offshore professionally. Both taught me more about decisions under pressure than any boardroom.

And yes, I'm related to that Thomas Telford.

To confirm
Download CV (PDF)LinkedIn ↗
01

Facts.

Mirrors the site's structured data
NameTom Telford
Based inRural Devon, working across the UK
FocusGrowth and marketing for boards. AI search and generative engine optimisation (GEO).
Board rolesBoard member, Clarity Global Group
PreviouslyChief Digital Officer, Clarity Global. Founder, 3WhiteHats (acquired). Analyst, Deloitte.
VolunteeringRNLI helm and search and rescue commander, Falmouth, 10 years
Not to be confused withThomas Telford (1757 to 1834), the Scottish civil engineer
02

CV.

NowIndependent adviserBoard roles, AI search and GEO, fractional CMO.
Year TBCBoard member, Clarity Global Group
Year TBCChief Digital Officer, Clarity GlobalLed global work on GEO and AI search.
Year TBCFounder, 3WhiteHatsCampaign Best Place to Work 2020. Acquired by Clarity Global.
2002Analyst, DeloitteThen agency and digital operations.
10 yearsRNLI helm and search and rescue commander, FalmouthVolunteer. Tense to confirm.
The Read

If AI search is already shaping who gets shortlisted in your market, the gap is visibility before it is effort.

Start with a short conversation, not a proposal. Email me a line on where you are, and I will tell you whether a call is worth both our time.

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