Three ways I work with boards.
Board and non-executive roles
I join boards as a non-executive director or adviser, bringing a growth, marketing and digital perspective to the table. I sit on the board of Clarity Global Group, and I founded and sold an agency, so I know both sides of the board pack.
AI search and GEO
Buyers now shortlist inside AI answers from ChatGPT, Gemini, Perplexity and Google. I help leadership teams see how their brand appears there, why, and what to change.
Fractional CMO
I step in as a part-time or interim chief marketing officer (CMO) for growth-stage and investor-backed businesses, setting marketing strategy, building the team and getting the numbers moving.
PCRE: four areas that decide whether an agency makes money.
Pipeline
Qualified opportunities against the next 2 quarters of capacity.
Example · Cover 1.4× · Last 1.1×Capacity
Billable hours available against hours already sold.
Example · 94% sold · Last 86%Revenue
Recognised revenue against plan, and how much of it is recurring.
Example · 97% of plan · 58% recurringEfficiency
Delivered hours against sold hours. Where the margin leaks.
Example · 1.06× delivered · Last 1.12×Built from 20 years of running agencies. Free to download and use, no sign-up.
Operator first, adviser second.
I started as an analyst at Deloitte in 2002, then moved into agency and digital operations.
I founded the agency 3WhiteHats and built its culture. It was named a Campaign Best Place to Work in 2020 and was acquired by Clarity Global, where I became Chief Digital Officer and led its global work on AI search. I still sit on the board of Clarity Global Group. Now I'm independent.
Away from boards, I spent 10 years as an RNLI helm and search and rescue commander at Falmouth, and I've sailed offshore professionally.
Away from the board pack.
I'm writing an early-reader children's book set in Devon, The Owl, the Bear, the Bee and Me. I also take photographs.
Coming later.