See how AI answers describe your brand. Then change it.
Buyers now shortlist inside AI answers from ChatGPT, Gemini, Perplexity and Google. I help leadership teams see how their brand appears there, why, and what to change.
Who it's for.
How an engagement works.
Diagnosis first, then a prioritised plan. The diagnosis shows what the main AI engines say about you today, which sources they draw on, and where competitors are named instead of you.
From there I work in 1 of 4 formats: a diagnosis on its own, a prioritised plan, a board briefing or workshop, or ongoing advisory while your team does the work.
Relevant experience.
Questions.
What is GEO?
Generative engine optimisation. The work of making sure AI answer engines describe your brand accurately, and recommend it when they should.
Is this just SEO with a new name?
It overlaps with search engine optimisation (SEO). SEO earns a ranking. GEO earns a mention inside an answer, and the signals differ.
Where do you start?
With the diagnosis. You see what the answers say before you spend anything on changing them.
Can you brief the board?
Yes. A board briefing is often the first step, so the whole leadership team works from the same picture.