← ServicesFractional CMO

Senior marketing leadership, without the full-time hire.

I step in as a part-time or interim chief marketing officer (CMO) for growth-stage and investor-backed businesses, setting marketing strategy, building the team and getting the numbers moving.

Working · 21:9 · At a table with papers or a whiteboard, hands visible

Who it's for.

Growth-stage businessesYou need senior marketing leadership before a full-time CMO makes sense.

Investor-backed businessesThe plan depends on marketing performance and the board wants it owned.

Between hiresYour CMO has left and the work cannot wait for the search to finish.

How an engagement works.

Start with a short conversation, not a proposal. The first weeks are diagnosis: the strategy, the team, the budget and the numbers.

Then a plan the board can hold me to, and a fixed number of days a week to deliver it. Typical commitment to confirm. When it is time, I help you hire the permanent CMO.

Relevant experience.

01Founded and built the agency 3WhiteHats, named a Campaign Best Place to Work in 2020.

02Chief Digital Officer at Clarity Global after its acquisition of 3WhiteHats.

03Board member, Clarity Global Group.

Questions.

How many days a week?

Agreed up front for each business. Typical range to confirm.

Interim or ongoing?

Either. Some businesses need cover for a few months, others want a part-time CMO for longer.

Do you build the team?

Yes. Building the team is part of the role, including hiring my own replacement when the time is right.